Founded on the notion that minimalist design does more than just turn heads, it changes minds too. I help craft modern and meaningful designs that are timeless and sophisticated.

I understand that your business is more than just a *job* to you; it’s your passion and your purpose.

Sophie Murfitt is sitting on the floor looking at a moodboard, A4 papers are scattered on the floor, she is wearing a green blazer white shirt and black pants, there is a stool in the background and a small painting hanging on the wall.

Founder

I’m Soph and I’m an Australian based designer who serves clients worldwide. I’ve been designing since 2013 and in 2019 I graduated with a double degree in Agriculture and Business (Marketing Major).

During those 5+ years I worked in the Agricultural industry whilst nurturing a growing interest in marketing. This curiosity and passion for design led to me establishing SMD in 2018, a venture that has since claimed my endless dedication.

What I Do

I deliver professional, high-quality web and brand services to passionate business owners. I leverage a decade of experience and a comprehensive background in marketing. As the sole designer, I take pride in collaborating with industry leaders worldwide.

I favour the creation of enduring brands, utilising a strategy-driven approach to foster long-term, sustainable development. Whilst I acknowledge the allure of trends, my design philosophy doesn’t revolve around them.

My Philosophy


What I Don’t Do

I don’t offer cookie-cutter solutions. Each design is customised to align with the unique personality and requirements of your business. While I deliver services swiftly, I never compromise on quality. Every concept is meticulously crafted to ensure top-notch results.

I don’t overlook the importance of a positive client experience. Your satisfaction throughout the project, not just with the final output, is vital to me. My commitment is to provide quality work within an efficient, agreed-upon timeline.

My Services

Sophie Murfitt is standing on green carpeted stairs, leaning against a black wall smiling, she is wearing a white shirt and black pants.

DESIGN THAT DOESN'T JUST LOOK GOOD

IT FEELS GOOD TOO

DESIGN THAT DOESN'T JUST LOOK GOOD ○ IT FEELS GOOD TOO ○