In an era where first impressions matter, my design philosophy strikes a balance between functionality and aesthetic appeal.

Catering to those who aspire to position their brand at a premium level, I help instill confidence in your business, attract your ideal clientele, and solidify your rightful place in your industry.

I don't offer hurried design intensives or VIP days. Instead I believe in meticulous attention to detail and thoroughness in my work, with no room for shortcuts.

To ensure every project receives my undivided attention, I carefully limit the number of clients I work with each year. My mission is to create luxury, enduring, and timeless brands and websites that are future-proof.

Operating on a global scale, a majority of my clients are based in the United States. Regardless of the time zone you're in, I’m committed to providing seamless collaboration. Together, let's transform your business and carve your niche.

We Could Be A Good Fit If You:

Are prepared to launch with content ready for deployment.

Admire and connect with my style and aesthetic.

Acknowledge the importance of this investment and the reciprocal nature of our partnership.

Are committed to adhering to project timelines.

Are open to providing me with creative liberty to design.

Seek a reliable designer who can confidently take the reins.


We Likely Aren’t A Match If You:

Lack clarity about the future direction of your business.

○ Haven’t invested effort in defining your target audience.

Aren’t receptive to innovative design concepts.

○ Identify as a micromanager and intend to negotiate pricing.

○ Don’t resonate with the style and aesthetic of my work.

○ Require a website on a platform other than Squarespace.

Sophie Murfitt is standing under an arch cut into a black wall, she is wearing a white shirt and black pants, there is small painting hanging on the right side of the wall..

My Core Values:

Innovation: I value creativity and continually strive to push boundaries in order to provide unique, forward-thinking solutions.

Integrity: I am committed to conducting business honestly and transparently, always maintaining open communication, as well as respecting privacy and security needs.

Inclusivity: I am dedicated to designing for everyone, crafting accessible designs irrespective of individual abilities and embracing diversity in all forms.

Investment: I cherish building long-term, fruitful relationships with my clients, based on mutual trust, respect and collaboration.

Insight: I am devoted to continuous learning and staying up-to-date with trends and technology to ensure my work remains relevant.

Individuality: I respect and celebrate the unique needs and objectives of each client, tailoring solutions to best align with their specific vision.


A Note About Sustainability:

My offerings are profoundly diverse but singular in focus - to uphold the delicate equilibrium of our environment.

○ I view sustainability not as an afterthought, but as a guiding principle, deeply embedded in strategy formulation and design implementation.

I uphold a stance against greenwashing. Every partnership I forge, every strategy I suggest and every touchpoint I design is weighed against the scale of its environmental impact.

○ I choose my alliances carefully, prioritising relationships with those who demonstrate genuine commitment to environmental stewardship.

In the foreground there on the right hand side there is an edge of a black building and a single window, the background is filled with multiple gumtrees.

I believe that design has the power to effect meaningful change and that everyone, regardless of their circumstances, should have access to design services.

That’s why I offer two pro bono spots per year to deserving individuals or organisations that require a supportive hand. Whether you’re a not-for-profit, represent a disadvantaged group or are engaged in a community project, I’m here to help.

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